EOC Week 10: What are the benefits vs the features?

Our product, Cocoa Cough, is a product designed for the benefit of the mildly sick to the bedridden individuals that are tired of the same overly medicated tasting cough syrups forced upon them by doctors and pharmacists. “We define a product as anything that can be offered to a market for attention, acquisition, use, or consumption that might satisfy a want or need.” (Marketing: An Introduction, Armstrong/Kotler, and pg.209)  

Cocoa Cough will also help parents of small children to get their children to take Cocoa Cough not only willingly but also enthusiastically. Just so they can enjoy the creamy Milk Chocolate, Dark Chocolate, or White Chocolate taste that will help alleviate that nasty cough and get them back on the road to recovery. “Services are a form of product that consists of activities, benefits, or satisfactions offered for sale that are essentially intangible and do not result in the ownership of anything.”  (Marketing: An Introduction, Armstrong/Kotler, and pg.209)  

Cocoa Cough’s unique design and look will have you most likely finding the product in retailers such as Whole Foods and Trader Joes, in the specialty sections. “Specialty products are consumer products and services with unique characteristics or brand identification for which a significant group of buyers is willing to make a special purchase effort.”  (Marketing: An Introduction, Armstrong/Kotler, and pg.209) Cocoa Cough will be sold and featured in a sleek dark colored plastic bottle with neutral colors and a picture of chocolate mixing with cough syrup. Due to the appeal children will have for the flavor, every bottle will come with a child safety top, so as to try and avoid unnecessary overdoses and/or over medicating children and adults.                      

Week 09 EOC: Three Great Mission Statements

I found Larry Clay's Business Mission Statement to be sound in it's message it is trying to convey to the public. It states what it wants to do for the consumer and how it plans to do so.

The Business Mission Statement for Javier Garcia strikes me as a proper example of stating what the product is and who their target consumer is. 

Coral Anne-Marie McGarvey has the most elaborate Business Mission Statement I have read for all my classmates thus far. She states the drive behind her product, the needs of the consumer she to fulfill and how she plans to implement her strategy. 

The following quote from the book explains what I believe a Mission Statement should be like and give clarification as to why I chose these three individuals for their statements."Mission statements should be meaningful and specific yet motivating. They should emphasize the company’s strengths in the marketplace. Too often, mission statements are written for public relations purposes and lack specific, workable guidelines." (Marketing An Introduction, Armstrong & Kotler, pg. 40)