Week 09 EOC: Three Great Mission Statements

I found Larry Clay's Business Mission Statement to be sound in it's message it is trying to convey to the public. It states what it wants to do for the consumer and how it plans to do so.

The Business Mission Statement for Javier Garcia strikes me as a proper example of stating what the product is and who their target consumer is. 

Coral Anne-Marie McGarvey has the most elaborate Business Mission Statement I have read for all my classmates thus far. She states the drive behind her product, the needs of the consumer she to fulfill and how she plans to implement her strategy. 

The following quote from the book explains what I believe a Mission Statement should be like and give clarification as to why I chose these three individuals for their statements."Mission statements should be meaningful and specific yet motivating. They should emphasize the company’s strengths in the marketplace. Too often, mission statements are written for public relations purposes and lack specific, workable guidelines." (Marketing An Introduction, Armstrong & Kotler, pg. 40)