Week 08 EOC: Creative Content

The creative concept for “Cocoa Cough” is to show my product to the world, by which I plan to make an ad for my product in Photoshop.

I will take a picture of a cough syrup bottle and design a new label for it. The label will be hand drawn and colored, then glued to the bottle so pictures can be taken of the mock product. The label will show chocolate and cough syrup pouring together into a single stream, filling a spoon to the brim. The pictures of the mock product will be taken in a studio setting to get the best results possible of the “Cocoa Cough” bottle. Once the cough syrup bottle and label have been photographed, I can import the image into CS4/CS5 Photoshop and then add text to the photograph, creating a slogan for “Cocoa Cough.”

The ad should show the product as something tasty and a more suitable choice to replace the overly medicated general brands of cough syrup on the shelves. “Companies that market experiences realize that customers are really buying much more than just products and services. They are buying what those offers will do for them.” (Marketing An Introduction, Armstrong/Kotler, pg. 210) The customer should experience a delicious chocolate taste every time, making it a hit with children and parents everywhere