Final Project: Target Market Strategy

"A marketing strategy consists of specific strategies for target markets, positioning, the marketing mix, and marketing expenditure levels." (Marketing An Introduction, Armstrong/Kotler, Ch. 01, Page 33.) Cocoa Cough’s target market is young children, four years of age and older, and adolescents. These age ranges were carefully surveyed and polled, with both being found to have the greatest influence on the person in charge of buying goods for the home, in this case, the parents. Once a taste has been developed by our target market group, the parents will have no other choice but to satisfy their child’s need for a cough suppressant coupled a child’s need for something sweet. "Planning good strategies is only a start toward successful marketing. A brilliant marketing strategy counts for little if the company fails to implement it properly. (Marketing An Introduction, Armstrong/Kotler, Ch. 01, Page 33.)