Cocoa Cough’s mission is to make people happy around the world by selling the highest quality, most unique tasting experience made with passion and innovation to help cure the common cough. "Forging a sound mission begins with the following questions: What is our business? Who is the customer? What do consumers value? What should our business be? These simple-sounding questions are among the most difficult the company will ever have to answer. Successful companies continuously raise these questions and answer them carefully and completely." (Marketing An Introduction, Armstrong & Kotler, Ch. 02, pg. 39) Cocoa Cough is determined to provide the best tasting cough remedy for children and adults, while maintaining a tasty experience. "Mission statements should be meaningful and specific yet motivating. They should emphasize the company’s strengths in the marketplace. Too often, mission statements are written for public relations purposes and lack specific, workable guidelines." (Marketing An Introduction, Armstrong & Kotler, Ch. 02, pg. 40)
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