"A target market consists of a set of buyers who share common needs or characteristics that the company decides to serve. Market targeting can be carried out at several different levels." (Marketing: An Introduction, Armstrong/Kotler, Ch. 06, Page 186)
Cocoa Cough is a unique cough syrup, made only with the best ingredients and pharmaceutical medications to provide a superior cough syrup but at the same time is enhanced with a chocolate extract that provides it delicious taste. The chocolate extract will give Cocoa Cough the delectable options of Milk Chocolate, Dark Chocolate, and White Chocolate flavors without the added calories. You will hardly notice the difference from drinking a chocolate beverage compared to taking a needed dose of cough syrup to help suppress that nasty cold or flu side affect. Cocoa Cough will not only taste great but will be environmentally friendly by being packaged and bottled in recycled plastic and paper. So will it not only good for you and your body but the Earth as well.
“In evaluating different market segments, a firm must look at three factors: segment size and growth, segment structural attractiveness, and company objectives and resources. The company must first collect and analyze data on current segment sales, growth rates, and expected profitability for various segments. It will be interested in segments that have the right size and growth characteristics." (Marketing: An Introduction, Armstrong/Kotler, Ch. 06, Page 186)
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