Final Project: Implementation Evaluation Control

Having business goals is an important part of being a business owner, running a company and providing a product.  It's important to be able to monitor those goals at regular intervals to make sure you are still on the right track.  Some of the tools that are instrumental and important to utilize are "...budgets, schedules, and performance standards for monitoring and evaluating results." (Marketing: An Introduction, Armstrong/Kotler, Appendix pg. 02) Budgets can be used to compare planned and unplanned expenditures from a given week, month, or a fiscal year of business. Schedules show when tasks are scheduled  to be completed versus when they are actually completed.  Performance standards track the outcomes of marketing programs to see whether the company is moving toward its objectives. These checks and balances help maintain proficient system, one that is able to implement its plans. "Through implementation, the company turns the plans into actions. Control consists of measuring and evaluating the results of marketing activities and taking corrective action where needed." (Marketing: An Introduction, Armstrong/Kotler, Ch. 02, pg. 31)