Final Project: Promotion

“Profits increase during the growth stage as promotion costs are spread over a large volume and as unit manufacturing costs fall. The firm uses several strategies to sustain rapid market growth as long as possible. It improves product quality and adds new product features and models. It enters new market segments and new distribution channels. It shifts some advertising from building product awareness to building product conviction and purchase, and it lowers prices at the right time to attract more buyers.” (Marketing An Introduction, Armstrong/Kotler, Ch. 08, Page 262) Cocoa Cough will be advertised in youth magazines and other periodicals that children and young adults would peruse. Television commercials will be shown featuring young children and young adolescents enjoying the taste of Cocoa Cough and feeling the effects of a relieved cough. “At some point, a product’s sales growth will slow down, and the product will enter a maturity stage.This maturity stage normally lasts longer than the previous stages, and it poses strong challenges to marketing management. Most products are in the maturity stage of the life cycle, and therefore most of marketing management deals with the mature product.” (Marketing An Introduction, Armstrong/Kotler, Ch. 08, Page 262)